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Case Study: How Taita Achieved 70% Faster Hiring and 9.2/10 Candidate Satisfaction

2025-09-09 15:38
Recruitment at scale has always been a balancing act between speed and quality. Enterprises in retail, banking, and IT often receive thousands of applications in a single hiring cycle. Recruiters spend countless hours screening CVs, arranging interviews, and sending updates. Candidates, meanwhile, face delays, rigid schedules, and lack of feedback, which quickly turns enthusiasm into frustration. For many companies, high-volume recruitment had become a painful process.
Taita, a growing HR-tech startup, partnered with us to change this reality. Together we created an AI-powered recruitment ecosystem that automated repetitive tasks while keeping human connection at the core. The platform combined smart CV analysis, asynchronous interviews, intelligent chatbots, and predictive scoring to make hiring faster, fairer, and more engaging.

The Client and Their Audience

Taita’s clients are large enterprises where hiring dozens of people within weeks is a recurring challenge. Recruiters needed tools that could handle scale without burning them out. Candidates expected respectful and transparent treatment. Hiring managers wanted reliable insights to support objective decisions.

The Challenge

  • For recruiters, the problems were piling up. Job descriptions often attracted 60–80% unqualified applicants, leaving teams to wade through irrelevant CVs. Screening and scheduling consumed enormous amounts of time, while fragmented tools created even more complexity.
  • For candidates, the picture wasn’t any better. Many were left without feedback, stuck waiting for weeks, or locked into rigid interview slots that clashed with their schedules. This experience not only discouraged strong talent but also damaged employer brands.
  • For businesses, the outcome was clear: expensive processes, limited scalability during peak hiring periods, and weakened reputation in the eyes of future talent.

Our Solution

At Pragmatiq AI, we built a recruitment platform that redefined the hiring journey. At its foundation was AI-powered CV analysis, instantly evaluating resumes for technical expertise and role relevance. On top of this came asynchronous interviews, where candidates could record responses on video or via chat at a time that suited them.
Chatbots guided candidates step by step, answering questions and sending real-time updates to reduce uncertainty. Recruiters worked in a centralized dashboard that displayed AI-generated scores, cultural fit assessments, and detailed reports. For hiring managers, the platform delivered predictive scoring that combined skills, experiences, and behavioral insights — minimizing bias while preserving human judgment.

Real-World Impact

When deployed in real recruitment projects, the platform delivered measurable transformation.
  1. In the retail sector, a major chain faced the challenge of hiring 500 seasonal workers in just six weeks. With automated pre-screening, the candidate pool was reduced by 70%, allowing recruiters to focus on top performers and cut hiring cycles from three weeks to just one.
  2. In banking, assessing both technical and interpersonal skills for service roles had always been tricky. By combining video interviews with behavioral analysis, Taita’s platform helped the client improve new hire performance scores by 35% and lower early turnover rates.
  3. In IT, employer branding was the priority. One company was receiving poor reviews due to lack of communication with candidates. With Taita’s automated feedback and transparent updates, their Glassdoor rating improved from 2.8 to 4.6 stars within a single hiring cycle.

Measurable Results

The numbers speak for themselves:
  • 70% less recruiter time spent per hire.
  • Hiring cycles became three times faster.
  • Interview completion rates reached 82.6%, compared to the industry’s 60%.
  • Candidate satisfaction soared to 9.2/10.
  • Early turnover dropped by 40%.
  • Cost-per-hire was reduced by 60% through automation.

Client Perspective

“Pragmatiq AI didn’t just build us a platform — they reimagined our entire recruitment philosophy. The AI handles the heavy lifting while we focus on human connections. Our candidates now rave about the experience, and our recruiters finally have time to be strategic.”
— Sarah Mitchell, Chief People Officer, Taita

Insights that Made the Difference

  1. One of the biggest lessons was that automation should amplify, not replace recruiters. By removing repetitive tasks, AI gave HR teams the time and energy to focus on strategy and candidate relationships.
  2. Candidate experience directly impacts business results. Transparent processes and real-time communication didn’t just improve satisfaction — they led to higher-quality hires and stronger employer branding.
  3. The project also proved that data reduces bias. Predictive scoring offered fairer and more accurate decisions. And finally, success came from seamless integration: technology worked because it fit naturally into existing workflows.

Ready to Reimagine Your Business Processes with AI?

The Taita case shows how AI can remove bottlenecks and create real business value. From recruitment to customer service and beyond, AI makes processes scalable, transparent, and more human.
At Pragmatiq AI, we design solutions that help organizations of any size turn complexity into clarity and gain a competitive edge.
Book a free 60-minute consultation and let’s explore how AI can transform your next challenge.